In Nigeria’s fast-growing creator economy, one of the biggest hurdles for digital educators, coaches, and knowledge entrepreneurs remains the same: how to sell effectively and scale effortlessly. Between juggling Zoom subscriptions, managing Telegram communities, and struggling to market digital products, many creators find themselves doing everything but teaching.

Enter WITTI, a new AI-powered e-commerce platform designed to simplify, smarten, and make knowledge monetisation more accessible.
“WITTI is an e-commerce digital product platform where digital creators, schools, and institutions can sell their courses or e-books,” explains its founder. “We rolled it out for those two products for now, but we’re already building more features like ticketing and other digital product tools.”

At first glance, WITTI might sound like just another learning management system (LMS). But its creators insist it’s more than that. “What distinguishes WITTI is the fact that it’s e-commerce,” he says. “It’s AI-powered, yes, we use AI for recommendations and personalised learning, but the real game-changer is how we’ve fused e-commerce into the learning experience.”

Where E-commerce Meets Learning
In traditional LMS platforms, creators upload a course or e-book and then must market it themselves, usually by sharing a purchase link on social media. WITTI changes that model.

“On our platform, you don’t have to rely only on your link to make sales,” the founder explains. “When students log in, they can see your products alongside other creators’ products. So even if someone comes in to buy a fashion course from one creator, the system can recommend your own course on fashion too.”

AI powers that recommendation engine. If a student registers and selects “technology” or “fashion” as an area of interest, WITTI’s algorithm curates a personalised dashboard of related courses and materials. The result is a discovery-driven learning experience, and for creators, a steady stream of organic visibility.
“It means you don’t have to run extra ads,” he adds. “Once you upload your product, the system itself brings your course or e-book to your target audience within the platform.”

Three User Types, One Goal
Currently, WITTI supports three user roles: students, creators (admin users), and affiliates, each tailored to a different part of the ecosystem.
For creators, WITTI serves as a full-fledged teaching suite. “You can upload pre-recorded courses, schedule live classes, even run quizzes and build communities all in one place,” the founder says. “You don’t have to toggle between Zoom, Telegram, or Google Meet.”

In fact, live classes are one of WITTI’s most impressive features. Creators can host sessions directly on the platform without external tools. “You can generate a live class on WITI,” he explains. “Your students get notified to join, and once the session ends, it’s automatically recorded and uploaded to your course. You don’t need a Zoom or Meet subscription.”

That feature alone saves creators both time and cost. But it also keeps the learning experience contained in one ecosystem where students can chat, engage, and learn without distraction.
“It’s like an all-in-one tool for digital creators,” the founder says. “Your students don’t need your WhatsApp number or a separate group. They can chat with you or with each other inside the course community. You get a notification when someone sends you a message.”
For students, the experience is equally seamless. They can browse free and paid courses, join communities, and build their learning journey through AI recommendations.
The third user type, affiliates, adds another layer of opportunity. “Unlike other platforms, our affiliate program is completely free,” the founder notes. “You don’t have to pay to participate. You can register as an affiliate, share creators’ work, and earn commissions. Even if you don’t have a course or e-book of your own, you can still make money off someone else’s knowledge.”

Beyond LMS: Turning Knowledge into Passive Income
One of WITTI’s strongest selling points is how it transforms teaching from a one-time event into a sustainable revenue stream. Creators can keep selling their recorded classes long after the live sessions are done.
“If you have a course or e-book on the platform, you don’t need to keep redoing the class,” the founder explains. “People can continue to buy that same course year after year. That’s the idea of monetising your knowledge, turning what you already know into passive income.”
This model aligns perfectly with the needs of creators in Nigeria’s major and secondary cities, where infrastructure and digital access are improving but still uneven. For many, WITTI could be the bridge between talent and technology, giving local educators a chance to reach new audiences without expensive marketing or global partnerships.

How It Differs from Zoom, Google Meet, and Others

When asked how WITI compares to familiar platforms like Zoom or Google Meet, the founder is quick to clarify the distinction.
“Zoom is not an LMS,” she says. “You can host a class on Zoom, but after that, how do you render the recording to students? How do you monetise it? WITTI solves that. It’s like Seller or Thinkific but with advanced features and AI-powered discovery.”
The team’s goal is to help creators focus on what they do best, teaching, while the system handles everything else. From hosting live classes and managing payments to community engagement and analytics, WITTI consolidates multiple tools into one experience.
“Imagine you teach a course three times a week and have to pay for Zoom each time,” he says. “On WITTI, you can do all that without extra cost. You can trigger email reminders, host classes, record automatically, and even upsell your next course all from the same dashboard.”

A Platform Built for Empowerment
At its core, WITTI isn’t just a tech product; it’s a tool for empowerment. By lowering the barrier to entry for creators and offering a free affiliate model for students, the platform aims to make digital entrepreneurship more inclusive.
“The idea is to help creators sell effectively and empower youth,” the founder says. “If you know, you can monetise it. And if you don’t, you can still earn by promoting someone else’s content. Everyone wins.”
As Nigeria’s digital economy continues to expand, innovations like WITTI highlight how homegrown solutions are evolving to serve the next generation of creators, not just in major cities, but across secondary cities and campuses too.
“WITTI is about connecting people, knowledge, and commerce,” she concludes. “We’re building a space where learning and earning go hand in hand.”

Tool Tuesday Verdict:
WITTI offers a promising blend of AI, e-commerce, and education, a rare trifecta in Africa’s growing creator tech space. By combining seamless course hosting with built-in monetisation tools, it might just be the boost local educators and digital entrepreneurs have been waiting for.

Read Also: https://techsudor.com/voice-to-video-tools-helping-founders-tell-their-stories-boldly/